Top 5 Film & Television Apps on Unified Platform in Kenya Q4 2022

Throughout Q4 2022, the top 5 Film & Television apps in Kenya demonstrated diverse performance trends in weekly downloads, revenue, and active users. Below, we break down the performance of each app based on data from Sensor Tower.

Netflix saw a fluctuating yet substantial weekly download count, starting at approximately 55K in late September and peaking at around 105K in the final week of December. The weekly revenue for the app showed a slight decline from $1.5K to around $1.1K towards the end of the quarter. The weekly active users oscillated but ended the quarter with roughly 577K users.

StarTimes ON experienced a varied trend in weekly downloads, peaking at 22K in late November and dropping to around 10K by the end of December. The app's weekly revenue remained minimal, hovering around $4 to $11. The active user base saw a general increase, rising from 21K in late September to approximately 23K by the end of December.

MyDStv Africa had a notable spike in weekly downloads, reaching around 25K in late November, before declining to 6K by the end of the year. The weekly active users showed a downward trend, starting from 97K in late September and ending the quarter at around 88K.

Airtel TV displayed a significant increase in weekly downloads towards the end of the quarter, from 5.7K in late September to approximately 18K in mid-December. The active user count also rose steadily, starting at 15K and closing the quarter with roughly 20K users.

MyGOtv showed consistent weekly downloads, peaking at 17K in late November and dropping to around 7K by the end of December. The app's active users increased from 24K in late September to about 38K in late November before stabilizing around 28K by the end of the year.

These insights illustrate the dynamic nature of user engagement and monetization trends across the top Film & Television apps in Kenya. For more detailed analytics and insights, visit Sensor Tower.